Sulfate Free

No Sulfates
No Parabens
No DEA
No chemical dyes

Bright White

437ml & 1.9L

Bright White Shampoo is formulated to counter yellow stains and brighten whites. Gentle cleansers lift stains out without harsh stripping agents or bleach while optical brighteners enhance whites by absorbing ultraviolet light and re-emitting light in the blue spectrum. With frequent use and proper care, you can brighten your dog's coat, making them look cleaner and meticulously cared for.

Ingredients: Water, Alpha Olefin Sulfonate, Cocamide DIPA, Optical Brightener, Jojoba Oil, Aloe Vera, Sodium Chloride, Citric Acid, Potassium Sorbate, Fragance

Itch Fix

437ml & 1.9L

Itch Fix Shampoo is formulated to calm itchy, flakey skin along with other symptoms like dryness, irritation, redness, and hot spots. Hydrolyzed oatmeal is broken down into smaller fragments to effectively repair damaged skin while aloe vera helps to heal wounds and relieve pain. With frequent use and proper care you can help relieve troublesome symptoms and improve your dogs overall happiness.

For Best Results:

  • Dilute 8 parts warm water to 1 part Itch Fix Shampoo or can be used non-diluted

  • Pour over wet coat and massage to a full lather

  • Bathe Twice

  • Rinse thoroughly

  • Follow with other Pure Paws Shampoo’s if desired.

Ingredients: Water, Alpha Olefin Sulfonate, Cocamide DIPA, Silk Amino Acids, Wheat Hydrosolate (Wheat Protein), Oat Hydrolysate (Oatmeal), Aloe Vera

Shed Ease

437ml & 1.9L

Shed Ease Shampoo is formulated to restore essential proteins and oils to your dogs skin and coat. Hydrolyzed keratin proteins are broken down into smaller fragments to better repair skins natural building blocks while Jojoba replace moisture loss of crucial lipids by “filling in the cracks of damage”. With frequent use and proper care you can help restore normal shedding cycles.

For Best Results:

  • Dilute 8 parts warm water to 1 part Shed Ease Shampoo or can be used non-diluted

  • Pour over wet coat and massage to a full lather

  • Bathe Twice

  • Rinse thoroughly

  • Follow with other Pure Paws Shampoo’s if desired

  • Always use your favorite Pure Paws Conditioner for a final finish


Ingredients: Water, Alpha Olefin Sulfonate, Cocamide DIPA, Optical Brightener, Jojoba Oil, Aloe Vera, Sodium Chloride, Citric Acid, Potassium Sorbate, Fragance

Silky Soft

437ml & 1.9L

Silky soft Shampoo is formulated to detangle and add shine to the coat while revitalizing the skin to improve healthy growth. Sea silk helps to prevent breakage by binding essential proteins to the skin and coat while spotted orchid fights free radicals. With frequent use and proper care you can reduce tangling and matting.

For Best Results:

  • Dilute 8 parts warm water to 1 part Silky Soft Shampoo or can be used non-diluted

  • Pour over wet coat and massage to a full lather

  • Bathe Twice

  • Rinse thoroughly

  • Follow with other Pure Paws Shampoo’s if desired.

  • Always use your favorite Pure Paws Conditioner for a final finish.

Ingredients: Water, Panthenol, Allantoin, Safflower Seed Oil, Sea Silk Extract, Spotted Orchid Extract, Alpha Olefin Sulfonate, Cocamide DIPA, Potassium Sorbate, Sodium Chloride, Citric Acid, Fragance