Color Systems

Color Systems is created to keep your dogs
coat in perfect white or black. It only affects
the color, not the structure of the hair.

Black Magic Schampoo

473ml

Black Magic Shampoo is designed to help make your dogs coat magically black. This schampoo is recommended for black coats. Color safely penetrates into the hair shafts and deposits a beautiful black hue. Use the complimentary Pure Paws products that are correct for your coat type. Do not forget to use the "Black Magic Conditioner" as part of your color treatment to seal in the magic. Do not use on Tri-color or White coats unless you are trying to color those areas black.

Dilute 8 parts water to 1 part shampoo. Lather and work well into the coat. Leave on the coat for 5 to 10 minutes. Rinse well and follow with the Black Magic Conditioner to seal the hair shafts.

Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Cocamidopropyl Betaine, Propylene Glycol, Isopropyl Alcohol, Decyl Glucoside, Disodium Laureth Sulfosuccinate , Polyquaternium-7, Fragrance, Mica, Titanium Dioxide, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Sodium Hydroxide, Disperse Black 9, Basic Blue 99, Basic Brown 17, Ext. Violet 2

Black Magic Conditioner

473ml

Black Magic Conditioner is designed to intensify the black in your coat. This conditioner was developed for use on black coats and to be used after bathing with the Black Magic Shampoo. In the conditioning phase of grooming we aim for opening the hair shafts and allowing maximum penetration. Dilution rate will vary based on your dogs coat type.

For Best Results:

Drop Coats: Dilute 8 parts water to 1 part conditioner
Double Coats: Dilute 12 parts water to 1 part conditioner
Harsh Coats: Dilute 16 parts water to 1 part conditioner

Ingredients: Water, Stearyl Alcohol, Cetyl Alcohol, , Stearamidopropyl Dimethylamine, Amodimethicone,Trideceth-8, Cetrimonium Chloride,Propylene Glycol, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil,, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trideceth 12, Isopropyl Alcohol, Benzyl Alcohol, Dimethicone, Fragance, Malic Acid, Citric Acid, Disperse Black 9, Basic Blue 99, Basic Brown 17, Ext. Violet 2

Midnight Black Chalk

237g

Developed to help create the look you need on breeds with harsh coat. Increases the natural appearance of the coat by adding structure and color. Does not change the basic structure of the coat. Water-based paint that is washed out in just a few washes.

- Gives a natural look to the coat.
- Recommended for harsh and Terrier coats.
- Increases the intensity of the coat.

Ingredients: Casein, Hydrated Lime, Proprietary Natrual Filler (derived from plant life)

The following ingredients %'s vary to create color:, Red Iron Oxide, Crystalline Silca Iron Oxide ,Yellow Iron Oxide ,Titanium Dioxide Iron Oxide ,Orange Iron Oxide Brown Iron Oxide, Sienna Iron Oxide

White Magic Schampoo

473ml

With our White Magic Shampoo, any dog with white hair that needs to look a little whiter and a little brighter is in luck. Pure Paws White Magic Shampoo is a coloring shampoo. It is important to know that when using any bluing shampoo, the coat should be very healthy. Be cautious the coat has been altered with any products that pull color such as enzymatic shampoos or bleaching products, the hair shafts will remain open and absorb color more rapidly. Another thing to remember is that the shampoo must be diluted to the point that the suds turn white rather than blue: White Suds=White Coat and Blue Suds=Blue Coat. Also for DOUBLE COATED breeds or other breeds with absorbent coats, the colors take effect much sooner and with more pigment. White Magic is a true whitening shampoo. This shampoo is a semi-permanent color, with a plant derived surfactant base. This whitening shampoo adds shine, controls frizz and prevents tangles and will NOT dry out or damage the coat! NOTE: If this is your first time using the White Magic, we recommend a slightly higher dilution ratio of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit on the coat until you are more familiar with the product. Remember that every coat type has a different porosity and will absorb differently

For Best Results:

  • Dilute 8 parts warm water to 1 par White Magic Shampoo

  • Leave on the coat for 2 to 3 minutes

  • Use the complimentary Pure Paws products for your coat type

  • Always condition the coat after using white magic with the Magic Sealer conditioner.

Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Disodium Laureth Sulfosucciate, Cocamidopropyl Betaine, Decyl Glucoside, Propylene Glycol, Isopropyl Alcohol, Polyquaternium-7, Disodium EDTa, Fragrance, Ext. Violet 2, Titanium Dioxide, Mica

Zealer Magic Conditioner

473ml

The Sealer Magic is designed to seal in the magic. Keep your colors looking beautiful! Sealer Magic can be used on all coats and with ANY of the Magic Colors Shampoos. Dilution rates will vary based on your dog's coat type. What makes the sealer so special: LOW THERMAL CONDUCTIVITY - HIGH REFRACTIVE INDEX - PROTECTS DELICATE KERATINS - ADDS GLOSS & SHINE Dilutions: Drop Coats: 8 to 1 Double Coats 12 to 1 Harsh Coats 16 to 1

Ingredients: Water, Stearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Amodimethicone, Cetrimonium Chloride , Trideceth-12 , Trideceth-8, Dimethicone, Panthenol , Cocos Nucifera (Coconut)Oil, , Carthamus Tiunctorius (Safflower) Seed Oil, Aloe Barbadensis Leaf Juice, Malic Acid, Citric Acid, Benzyl Alcohol, Fragrance,

Whitening Foam

177ml

Whitening Foam is designed to safely remove protein based stains utilizing enzymes, titanium dioxide and violet colorant.

NOTE: Pplease test patch before using directly on your dog

For Best Result:
Dampen area to be cleaned. Apply a pump or two of the Whitening Foam. Massage inte desired area for a minute or so.

Ingredients: DI Water, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Disodium Laureth Sulfosucciate, Cocamidopropyl Betaine, Decyl Glucoside, Sporecon 10X, PORECON 10X (Biolodix), Propylene Glycol, Modified C9-11 Alcohol Ethoxylate, Isopropyl Alcohol, Polyquaternium-7, Disodium EDTA, Frankincence & Myrrh, Ext. Violet 2, Titanium Dioxide, Mica

White Suns Chalk

237g

Pure Paws White Magic Chalk adds texture and body to the applied areas. Great for adding that extra white to the coat for showing.

For Best Results:

  • Coat hair with a small amount of powder carrier (Pure Paws Texture Thickening Paste or Amplify Foam). Apply the powder with a short bristle brush.

  • Blow dry coat where necessary

  • Brush out any excess powder

  • Remove product from coat after showing by either Bathing the dog with your favorite Pure Paws Shampoo or wiping down the coat with Pure Paws No Rinse Shampoo

Ingredients: Casein, Hydrated Lime, Proprietary Natrual Filler (derived from plant life), Red Iron Oxide, Crystalline Silca Iron Oxide, Yellow Iron Oxide, Titanium Dioxide Iron Oxide, Orange Iron Oxide, Brown Iron Oxide, Sienna Iron Oxide.