Amplify

Strengthen your dog's coat and take it
to another level, gaining volume without weight.

Amplify Volumizing Schampoo

473ml & 3,78L

Amplify Volumizing Shampoo 16oz /473ml
Amplify Volumizing Shampoo is a unique blend of proteins that thickens the coat and adds volume while gently cleansing. This formula will actually increase the diameter of each hair shaft. Creating a full, rich and denser look to the coat. This added volume will Amp It Up with a light weight formula to create that champion winning coat.

Unique Rice & Wheat Protein Blend
Rice/ Wheat Protein: Adds volume and thickness to the coat
Cleansing Agents: Gently deep cleans, without stripping the coat of essential oils.
Panthenol Vitamin B12: Prevents Split ends & restores natural thickness

 For Best Results:

  • Dilute 10-12 parts warm water to 1 part shampoo

  • Lather

  • Rinse

  • For best results use with appropriate Pure Paws product line.


Ingredients: Water, EDTA, Potassium Sorbate, Sodium Laurel Sulfat, Sodium Laureth Sulfat, Cocamide MEA, Cocamidopropyl Betaine, Rice Hydrolysate, Wheat Hydrolysate, Panthenol, Citric Acid, C-5, Tropical Manho ( Belle-Aire Fragrances)

NOTE: The product is not recommended for shedding breeds. The moulting time of different races varies. For breeds with long moulting periods, such as Yorkies, Maltese and Shih Tzu, there is no real benefit to using this product. This is because proteins as encircling the hair increase its mass, which can damage the hair in some types of coat.

Amplify Volumizing Conditioner

473ml & 3,78L

Amplify Volumizing Conditioner is formulated to moisturize the coat without the added weight. A blend of proteins and vitamins will help give essential nutrients needed to maintain your coat in optimal condition while helping add volume. Amp It Up to create that winning look.

For Best Results:

  • Dilute 10 to 12 parts warm water to 1 part Amplify Conditioner

  • Pour solution on wet coat and condition coat

  • Rinse thoroughly

  • Blow Dry

  • Use the rest of the Amplify line where needed for best results


Ingredients: DI Water, Panthenol, Natrosol. Stepanquat CD-1, Glycerine, NEC Shine, Silk Amino Acids, Jojoba Oil, Evening Primerose Oil, Safflower Seed Oil, Castor Oil, Kathon CG, Fragrance

NOTE: The product is not recommended for shedding breeds. The moulting time of different races varies. For breeds with long moulting periods, such as Yorkies, Maltese and Shih Tzu, there is no real benefit to using this product. This is because proteins as encircling the hair increase its mass, which can damage the hair in some types of coat.

Amplify Volumizing Spray Gel

236ml & 1,9L.

Amplify Volumizing Spray Gel is specially formulated for maintaining healthy coats. Combining the holding power of a gel with the even distribution of a spray - adding remarkable lift, fullness & body. An essential product for bodifying and creating volume in your coats without alcohol damage.

Non-Alcohol Blend:Panthenol Vitamin B12: Prevents split ends & restores natural thickness.
Natural Lubricants: Lubricates & has a soothing effect on the skin.

For Best Results:

  • WET APPLICATION - Spray directly onto damp coat.

  • Work through coat & Blow Dry

  • DRY APPLICATION - Dilute one part part Spray Gel to 4 parts water in spray bottle.

  • Spray on dry coat to reactivate product.

  • For Best Results, use with appropriate Pure Paws Product Line.

Ingredients: DI Water, Panthenol, Potassium Sorbate, Polyvinylpyrrolidone, Sodium Laureth Sulfate, Cocamide MEA, Cocamidopropyl Betaine, Glycerine, C-5, Tropical Mango (Belle Aire)

Amplify Volumizing Foam

236ml

Pure Paws Amplify Volumizing Foam is specially formulated without Alcohol for creating volume, style retention and shine - while resisting humidity. A lightweight body-boosting styling foam -pumps coats full of volume and adds structure to the coat for a long lasting incredible groom. . Use on double-coated breeds or any coat that needs lift, body or stablization. Great for Chalk Base.

Non-Alcohol Blend:Panthenol Vitamin B12: Prevents split ends & restores natural thickness
Natural Lubricants: Mosturizes and has a soothing effect on the skin.


For Best Results:

  • Distribute foam through towel-dried coat - focusing on the roots.

  • Comb through for even distribution.

  • Blow dry and style.

  • Apply on a dry coat for a heavier finish


Ingredients: Water/Aqua/Eau, Isopentane, Isobutane, VP/VA Copolymer, Oleth-20, Carbomer, PEG-12 Dimethicone, PPG-12-PEG-65 Lanolin Oil, Tetrasodium EDTA, Benzophenone-3, Fragrance/Parfum, Sodium Hydroxide, Benzyl Salicylate, Citronellol, Coumarin, Hydroxyisohexyl 3-Cyclohexane Carboxaldehyde, Linalool, Alpha-Isomethyl Ionone

Amplify Amp it Up Hairspray

280ml

A unique formulation that gives Volume & Lift that is flexible and long lasting. Coats can be reworked as many times as desired and will not become stiff or sticky.
Ideal for working with double coats or coats that need volume and lift at the roots. Perfect for using to keep coats in place throughout the day. Can be used to build layer after layer leaving a wonderful textured look without all the build-up.

Designed to use on a dry or a wet coat
Versatile Volume & Control
Volume: Build Quick & Easy Volume
Control: Create Style & Coat Stabilization

For Best Results: DRY APPLICATION FOR STYLE & VOLUME

  • Spray Lightly Focusing into Roots

  • Slowly Build Up from Roots to Style Coat

  • Spray Again to Set Style

WET APPLICATION FOR VOLUME

  • Spray lightly

  • Comb through Coat

  • Blow Dry Coat

  • For More Volume - Spray Again Comb Through

Ingredients: SD Alcohol 40 (Alcohol Denat), Hydrofluorocarbon 152a, Butyl Ester of PVM/MA Copolymer, Glycerin, Panthenol, Aminomethyl Propanol, Lactamide MEA, Dimethyl Lauramine Isostearate, PEG-75 Lanolin, Dimethyl Stearamine, Linoleamidopropyl Ethyldimonium Ethosulfate, Fragrance (Parfum), Hydroxycitronellal, Linalool, Benzyl Salicylate, Amyl Cinnamal, Geraniol, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone

Amplify Mousse

238ml

Amplify Mousse is a moisture-resistant unique blend of ingredients that when mixed together create volume and shape. Amplify Mousse eliminates static electricity while providing nutrition and shine.
This product gives a maximum styling result without changing the structure of the coat.
Makes the coat look naturally healthy, restores to normal thickness and reduces signs of damage in connection with combing, brushing and if the coat has been exposed to heat.

Reduces static electricity and gives increased shine.
Builds volume and structure quickly and easily.

For best results:Apply a fair amount of Amplify Mousse to the palm of your hand, massage into the coat and style. For best results, use this product in conjunction with the appropriate Pure Paws product.

Ingredients: Water/Aqua/Eau, Isopentane, Isobutane, VP/VA Copolymer, Oleth-20, Carbomer, PEG-12 Dimethicone, PPG-12-PEG-65 Lanolin Oil, Tetrasodium EDTA, Benzophenone-3, Fragrance/Parfum, Sodium Hydroxide, Benzyl Salicylate, Citronellol, Coumarin, Hydroxyisohexyl 3-Cyclohexane Carboxaldehyde, Linalool, Alpha-Isomethyl Ionone

Amplify Root lift

236ml

Achieve gravity-defying Lasting Lift and Volume with a Foam Spray that is easy to control and focus product at the roots where maximum volume is created.

Resist Humidity for a Lasting Hold
Designed to Increase the Thickness & Diameter of Hair
Builds Body & Volume where Hair needs it Most - at the Roots
Directional Nozzle Applicator Delivers Maximum Lift at the Root Area
Clean, Weightless Formula Builds Volume & Lift with Flexible Hold
Eliminates Static Electricity & leaves an Intense Luminous Shine

For use with all coat types that need that extra volume.

Texture, Volume, Thickness & Lift UVF Absorber: Helps protect skin & coat from sun damage
Moisturizer: Adds Thickness & Volume

For Best Results:

  • Shampoo, Condition & Towel Dry

  • *If Using on a Dry Coat, Spritz Lightly with Water to Dampen Coat Prior to Use.

  • Shake Well

  • Hold can 5-6 inches from Coat

  • Mist into roots for Extreme Lift & Support

  • Comb Through to Ends for Texture & Volume

  • Blow Dry against Coat Growth with Heat to

  • Activate & Achieve the Most Volume.

Ingredients: SD Alcohol 40 (Alcohol Denat), Hydrofluorocarbon 152a, Butyl Ester of PVM/MA Copolymer, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Panthenol, Lactamide MEA, PEG-75 Lanolin, Glycerin, Aminomethyl Propanol, Dimethyl Lauramine Isostearate, Dimethyl Stearamine, Linoleamidopropyl Ethyldimonium Ethosulfate, Fragrance (Parfum), Ethylhexyl Methoxycinnamate, Hydroxycitronellal, Linalool, Benzyl Salicylate, Amyl Cinnamal, Geraniol, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal and Alpha-Isomethyl Ionone